Colorcinch allows you to save (AKA heart) your favorite effects, filters, overlays, masks and frames.
Take Effects for example: as you’re browsing different effects, to save an effect to your favorites, simply click the heart-shaped icon in the top-right corner of the effect’s preview thumbnail. That’s it.
To later access and reuse your favorites, navigate to Effects left menu, then click Favorites.
The same process applies to all other elements such as filters and overlays.